On September 27, our colleague Simon Pilot proudly represented TAKTIK Marketing at the 5th edition of the Charles-Bruneau Cup, a friendly ball hockey tournament held at Stade IGA in Montreal.

This annual event brings together hundreds of participants united by a common goal: supporting the Charles-Bruneau Foundation in its mission to fund pediatric cancer research. This year’s edition saw an exceptional turnout, with over 500 attendees and a record-breaking $1.3 million raised.

Beyond the competition, the day was defined by a spirit of solidarity, commitment, and hope. TAKTIK Marketing is proud to contribute, in its own way, to this vital cause. Hats off to all the players, volunteers, and organizers for making this event such a success!

Hello everyone,

TAKTIK Marketing is pleased to announce the addition of new team members: Philip Moisan, Guillaume Major, and Kelly-Ann Tourangeau.

Philip joins us as Sales Development Manager for the North Shore, Outaouais, Laurentides, and Lanaudière regions. With over ten years of experience in commercial distribution, he has quickly become a valuable asset to the company.

To contact Philip Moisan: philipm@taktikmarketing.com

Guillaume is responsible for sales development in the South Shore, Montérégie, and Estrie sectors. With more than 20 years of experience in the restaurant, hospitality, and food industry, he is ready to listen to your needs and provide excellent advice!

To contact Guillaume Major: guillaumem@taktikmarketing.com

Finally, Kelly-Ann joins the team as Marketing Coordinator. Having studied management and digital marketing at university, she enjoys working on exciting projects that challenge her to grow.

Welcome to all three of you!

Hi everyone,

It is with deep sadness that we announce the death of Richard Gagné.

Richard contributed significantly to the development and success of Taktik Marketing for  15 years. He was a true source of inspiration for all of us and leaves a great void in the Taktik family.

Our thoughts are with his family and friends at this difficult time.

Information regarding the funeral service will follow in the coming days.

Hi everyone,

We are very pleased to announce that we have a new employee at TAKTIK Marketing and that she is joining us as a sales representative. Annie D’abate is now responsible for the food markets in the northern crown; Laurentians, Outaouais, Lanaudière and a good part of Mauricie. With more than 10 years of experience in the field of representation and sales, Annie will meet all the challenges that await her. We are happy to count her among us. Welcome to the team Annie !

To get in touch with Annie: annied@taktikmarketing.com

Hi all,

We are very pleased to announce that we have a new employee at TAKTIK Marketing. He has joined us as a Representative for business development.

Nicolas Mathieu is now responsible for the food markets in the Eastern part of the province as well as the Mauricie region. He not only brings his unique energy but also his years of experience in the field. We are happy to count him among us. Welcome to the team Nicolas!

To get in touch with Nicolas: nicolasm@taktikmarketing.com

I never thought I’d live through such a scenario! This page of history has lead us to face a new reality, one that is hitting the restaurant world hard.

In order to deal with this situation, many restaurateurs have reacted by developing a new form of organization and products. For example, many of my clients have adjusted by offering take-out orders and even boxed meals including their microbrewery beers.

As an active member of social media, I have noticed the importance of theses channels for restaurateurs during lockdown. It has allowed them to keep a close relationship with their customers and maintain their visibility. The majority shared their new menus, the ability to pre-order and the new guidelines to follow at reopening.

Recently, I’ve resumed physical meetings with clients, while respecting social distancing measures. I’ve seen the challenge for some of them to comply with the new guidelines. I was amazed to see that the clients were there! On a few occasions, I found that restaurants were already full at the beginning of the lunch hour and that customers agreed to wait outside until a table became available.

Although I have the feeling that we are not at the end of this crisis, I remain optimistic and I will continue to adapt to this situation.

François, our sales representative responsible for sales in Quebec City, sends us his observations on how COVID-19 has affected his daily activities.

“This pandemic brings me a very nice gift. I get to see my co-workers every morning!

It may seem trivial, but since I’m based in Quebec City, I don’t normally get to drop by the office everyday day of the week like my coworkers based in Montreal. It may juste be a video call, but it’s nice to see and talk to them on regular basis.

I miss this aspect of my job very much. The camraderie between real colleagues. I usually take comfort in regaining this feeling through visits with customers and distribution partners. However, since that’s also at a standstill, let’s just say that the telephone is the best way to keep in touch. Despite being in a period of uncertainty, customers are happy to talk to us and often take more
time per call to enjoy a nice conversation.

Let’s saty positive, summers comming!

Karine Hudon, our Sales Representative for the north of Montreal, shares her impressions of the new Corona virus pandemic:

“I think it’s difficult to work from home. Distractions can be a source of stress. I had the opportunity to do a web-based presentation from home and it wasn’t easy. Normally, I am the one who visits clients in their kitchen, and that morning it was the opposite. Special thanks to my dog who offered me a few minutes of silence to offer a professional approach to my new clients.”

Simon, sales development representative, sees the containment as a “break” that allows the team to improve. He sees it as an opportunity to learn new ways of operating that will help him be more productive and better serve his customers.

“The current situation allows us to rethink the way we work. Adapting to this crisis remains one of our top priorities and drives us to seek solutions to meet our customers needs. We are turning towards a more digital approach, which is changing our traditional way of doing things. As a result, Taktik marketing remains strong and united in order to deliver to Quebec companies a service that meets their current needs. »